Weekend Wrap: 18 May

In the news: Aidem, Grey Cell Public Relations, NetBiz, NetMeds, RepIndia, UpCommon

May 17, 2018 07:46:00 AM | Article | Campaign India Team

Aidem Ventures bags DSport's ad sales
Aidem Ventures will handle ad sales revenue monetisation exclusively for DSport in India. DSport is the sports channel under the Discovery Networks Asia Pacific umbrella. 
Grey Cell PR to handle Crowdera
Grey Cell Public Relations has bagged the PR mandate for Crowdera, a global crowdfunding and fundraising platform. As Crowdera’s agency, Grey Cell will manage the funding platform’s strategic communication and media relations.
NetBiz bags Dosti Realty's digital mandate
NetBiz has bagged the digital mandate for Dosti Realty. The agency won the account post a multi-agency pitch and will handle social media strategy, content marketing, search engine marketing (SEM) and creative strategy across digital platforms for the real estate player. 
Dhoni to endorse Netmeds
Netmeds Marketplace has announced the appointment of cricketer MS Dhoni as it’s brand ambassador. Dhoni will feature in the online pharmacy's nationwide marketing campaign. 
Fortis assigns digital to RepIndia
RepIndia has announced that it has bagged the digital duties for Fortis Healthcare following a multi-agency pitch. The mandate includes building upon the brand’s existing digital presence as well as creating new communication channels to enhance brand equity and awareness.
Creanza appoints UpCommon
UpCommon has bagged the digital mandate for Creanza Tiles following a multi-agency pitch. The brand which is owned by Commander Vitrified has market presence across nine countries.