Weekend Wrap: 17 March 2017

In the news: Digital F5, Hero MotoCorp, Kyoorius, Hotstar

Mar 17, 2017 04:54:00 AM | Article | Campaign India Team

Hero MotoCorp associates with U-17 World Cup
Hero MotoCorp has signed up as a 'national supporter' for the FIFA U-17 World Cup 2017 which will be held in India later this year. The tournament will be hosted across six cities between 6-28 October. Hero MotocCorp follows Bank of Baroda as the second of the six 'national supporter' for the tournament.
Kyoorius Creative Awards entries open 
Entries for the fourth edition of the The Kyoorius Creative Awards are now open. The award welcomes participation from advertising agencies, digital agencies, production houses, media houses, event management companies, freelancers, photographers, mobile agencies, brands, corporates and NGOs. Entries for these awards close on 19 April 2017 with 26 April 2017 being the last day for physical submission of the entries. The award ceremony will be held on 2 June 2017 in Mumbai.
Digital F5 bags Victorinox 
DigitalF5 has announced that it has acquired the digital marketing mandate of Victorinox post a multi-agency pitch. Victorinox is a brand that covers a range of products including the ‘Original Swiss Army Knife’, cutlery, watches and travel gear. The win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.
Hotstar and Zapr announce partnership
Hotstar has forged a strategic partnership with Zapr Media Labs, a Bengaluru based media tech company. The two companies will work together to create an understanding of mobile audiences that can be leveraged by brands to create personalised communication and offers. The partnership looks to create a robust audience analytics and better accountability for results in the mobile marketing world. Star has also made a minority investment into Zapr Media Labs