Campaign India Team
Apr 17, 2020

Weekend Wrap: 17 April

In the news: Actimedia, AutumnGrey, IPL, Mirum, Ventes Avenues

Weekend Wrap: 17 April
AutumnGrey develops real-time tracker for Covid-19
 
AutumnGrey has created a real-time tracker for Covid-19. The website has been conceptualised, developed and deployed completely in-house by AutumnGrey and serves data and statistics specific to the region of the visitor accessing it. Additionally, a visitor will be able to see an embedded stream of tweets from government bodies in their region to stay updated on the latest advisories relevant to them. 
 
Bigo Ads starts operations in India, appoints Ventes Avenues
 
Bigo Ads, an ads platform, providing mobile marketing solutions globally, has announced its launch in India. Ventes Avenues has been appointed as the official reseller of the platform in South and West India.
 
IPL 2020 suspended
 
The 2020 edition of the Indian Premier League has been suspended until further notice. The tournament was originally scheduled to begin on 29 March. This was pushed to 15 April due to the outbreak of Covid-19 in the country. Now, the tournament has been pushed indefinitely. 
 
Mirum to handle Bimamitra and Silver Arrows
 
Mirum India has recently been selected to provide marketing automation services to Silver Arrows Automobiles and Bimamitra.  
 
Mirum will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows. Silver Arrows is the dealer for Mercedes-Benz passenger vehicles in Delhi / NCR. 
 
Mirum will be implementing the Marketing Cloud solution from Salesforce for Bimamitra, an insurance solutions company.
 
Nodwin Gaming appoints Actimedia 
 
Esports company Nodwin Gaming has appointed Actimedia India as its PR and communications partner. The agency started work on the company on 3 April 2020. 
 
Source:
Campaign India

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