Weekend Wrap: 16 June 2017

Big Trunk Communications wins digital mandate for Rareitis

 

Big Trunk Communications has won the digital mandate for the e-commerce brand Rareitis. The agency will work on developing the brand's online presence through

social media platforms and other digital mediums. 

 

Envy ropes in Rahul Khanna

 

Envy, a deodorant brand from the house of Vanesa Care, has roped in Bollywood actor Rahul Khanna as brand ambassador. A marketing and promotional campaign featuring the actor has been rolled out.

 

PriceMap awards PR mandate to GreenCheese

 

PriceMap, an app that looks to bridge the gap between local retailers and online users, has assigned its PR mandate to GreenCheese following a multi-agency pitch. GreenCheese will look to build a strategic framework for PriceMap. PriceMap hopes to be the Google of shopping by connecting customers to local shops via an app. 

 

Puma associates with Disha Patani

 

Disha Patani, a dancer and gymnast has been appointed as brand ambassador for Puma. The announcement was made at an event in Mumbai and has joined as the brand’s sportstyle and fitness expert for India.

 

Lavazza Coffee appoints PR mandate to Hill+Knowlton Strategies

 

Italian coffee brand Lavazza has selected Hill+Knowlton Strategies as its communication consultant for India. Lavazza is a Turin-based company founded in 1895 by Luigi Lavazza, and is now led by fourth generation Lavazza family members. The consultancy will leverage Lavazza’s assets in India including the Lavazza Training Center in Chennai.