Campaign India Team
Aug 14, 2020

Weekend Wrap: 14 August

In the news: eBikeGo, ET Medialabs, Gozoop, Madarth, Melange by Lifestyle, TheSmallBigIdea, Yellophant Digital

Weekend Wrap: 14 August
eBikeGO gets Harbhajan Singh
AI and IoT powered electric mobility start-up eBikeGO has got cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to capture 10 per cent of the electric two wheeler market share by 2022. 
 
Forest Essentials appoints ET Medialabs
Forest Essentials has assigned its digital mandate to ET Medialabs. The agency will handle performance marketing on Facebook, Google, Bing and other online platforms. ET Medialabs will pursue off-page and on-page SEO for its new client. 
 
Gozoop to handle PR for Whomp
Gozoop  has won the public relations mandate for Whomp, an online gaming platform for cricket fanatics. Gozoop's mandate is to handle brand enhancement and influencer engagement for the brand. Responsibilities include strategic counselling and planning, media relations along with amplifying positive stories, crisis management and building an influencer community for the brand.
 
Madarth bags five wins
Madarth has bagged five new clients during the lockdown. The agency has won mandates for Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and CAMSPay. 
 
For Sree Annapoorna Foods (SAF), the mandate includes a complete rebranding exercise followed by activities ranging from designing to print and television advertising, digital marketing, social media branding, and performance marketing. For PhonePe, the agency will be creating short and long, white-board HR videos as a part of their training program. For CAMSPay, the mandate is to increase awareness about the product for their sales team to make effective sales and also to create digital leads via B2B performance marketing. For Pulimark and Musli Power, Madarth will manage digital marketing campaigns.
 
Melange by Lifestyle gets Deepika Padukone
Melange by Lifestyle, an ethnicwear brand, has announced the appointment of Deepika Padukone as its brand ambassador. Along with this appointment, the brand has also announced a new range of products. 
 
TheSmallBigIdea to handle Universal Music's social media
TheSmallBigIdea has won the social media mandate for the Indian operations of Universal Music. 
 
Cane Juicery appoints Yellophant Digital
Yellophant Digital has won the digital and creative duties for Cane Juicery. As part of the mandate the agency will handle social media content, creatives, SEO, ORM, media planning, buying, and strategy across all digital platforms.
 
Source:
Campaign India

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