Campaign India Team
Nov 13, 2020

Weekend Wrap: 13 November

In the news: 80-dB Communications, BC Webwise, Beeing Social, Olx Autos, The Beauty Co, Whistle

Sejal Kumar (left) and Yuvraj Singh
Sejal Kumar (left) and Yuvraj Singh
Teamonk Global appoints 80-dB Communications
Teamonk Global, a player in the speciality tea space, has appointed 80-dB Communications as its public relations partner. The agency's mandate is to drive brand and product awareness.
 
BC Web Wise bags DRU Gold's digital
BC Web Wise has bagged the digital marketing mandate for DRU Gold. The mandate includes managing DRU Gold’s social media presence and brand strategy in India. The account will be handled from the agency's Mumbai office.
 
Jaishree Kasturi joins Beeing Social
Digital marketing agency Beeing Social has announced the appointment of Jaishree Kasturi as business lead – South. Kasturi will be based in the newly opened office of the company in Chennai. Her last full-time stint was with Tech Mahindra post which she has been consulting in an independent capacity.
 
Mint's new logo
Black Swan Life has designed a new logo for Mint, part of a brand refresh for the pubication. The brand earlier existed as Mint on the offline platforms and Live Mint on digital. Now, the brand is using Mint across both online and offline.
 
Yuvraj Singh for Olx Autos
OLX Autos, a player in the pre-owned automobiles segment in India, has appointed in Yuvraj Singh, as brand ambassador. Singh will soon appear in a campaign spread across digital, social and in-store offline.
 
The Beauty Co appoints Sejal Kumar
The Beauty Co., a skincare and grooming brand, has announced the appointment of social media influencer Sejal Kumar as brand ambassador. Through the association with Kumar, The Beauty Co hopes that it will attract a set of new age digital-savvy on the go customers across the country. 
 
Whistle elevates Satya Kiran as CEO
Whistle, a mobile marketing start-up, has elevated Satya Kiran as chief executive officer. He joined the leadership team last year as chief project officer. Kiran will be responsible for customer-centric product innovation and overall business growth. 
 
Source:
Campaign India