Campaign India Team
Jan 11, 2017

Weekend Wrap: 13 January 2017

In the news: ASCI, Digital Republik, Gionee, iGenero, Nestle India, Nissan, Pulp Strategy and Traffic Jams Communications

Weekend Wrap: 13 January 2017
ASCI upholds complaints against 98
 
In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of the 162 complaints received. 37 of these belonged to the healthcare category, 31 to education, six were under food and beverages and five in personal care. 19 belonged to 'others'.
 
Gionee gets Virat Kohli as brand ambassador 
 
Gionee has roped in Virat Kohli as brand ambassador. The Indian cricket team captain joins Bollywood actress Alia Bhatt, who has been seen in previous campaigns for the brand. 
 
iGenero wins Anupam’s digital mandate
 
Anupam, a player in the stationery space has assigned its digital mandate to iGenero. The agency will be using live streaming, mobile first content and influencer marketing for the stationery player, informed a statement.
 
Nestle India and Project Nanhi Kali ask runners to run 100m extra to #EducateTheGirlChild
 
Nestle India and Project Nanhi Kali have tied-up once again to raise awareness about the girl child’s education. At the Standard Chartered Mumbai Marathon which is scheduled to be held in Mumbai on 15 January, runners of the ‘Dream Run’ will be urged to run 100m extra to help #EducateTheGirlChild. Famous Innovations has conceptualised this. 
 
The same initiative was carried out at the Delhi Marathon and more that 19,000 people ran the extra 100m. In Mumbai, print and outdoor media have been used to create awareness of the same since the beginning of January.
 
Nissan India appoints Abhishek Mahapatra as head of communications and CSR
 
Nissan Motor India has announced the appointment of Abhishek Mahapatra as head of communications and CSR. Based in Gurgaon, Mahapatra reports to Guillaume Sicard, president, Nissan India. He joins the company from Uber, where he was head of communications.
 
Pulp Strategy bags Vrindavan Chandrodaya Mandir trust
 
Pulp Strategy has won the digital mandate for Vrindavan Chandrodaya Mandir trust following a multi-agency pitch. The account will be managed by the agency’s Delhi office and the mandate includes social media management, content marketing, digital intelligence and creation of digital assets and media buying. The Vrindavan Chandroday Mandir trust is an initiative by devotees of ISKCON Bengaluru.
 
Traffic Jam Communications wins two accounts
 
Bibs Creations has awarded its creative duties to Traffic Jam Communications. Bibs Creations is a supplier of school uniforms across India. It also offers school uniform accessories like belts, bags, socks, ties, shoes, blazers, tracksuits, T-shirts, sweatshirts, rain coats and more. The company is also into bulk supplies for ladies wear and household items like quilts, fleece blankets and mosquito nets.
 
The agency has also won the marketing communications mandate for the soon to be launched Kids e-commerce website KrazyBrats. 
 
Umoja Travels appoints Digital Republik
 
Digital Republik has won the digital marketing mandate for Umoja Travels. Umoja Travels is a player in the 'accessible tourism' space which aims to bring tourist destinations, products and services and make them accessible to all people, regardless of their physical limitations, disabilities or age.
 
 

 

Source:
Campaign India

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