Campaign India Team
Sep 05, 2019

Weekend Wrap: 6 September

In the news: Animal Planet, Pulp Strategy, Tata Mumbai Marathon, TheSmallBigIdea, Wipro Consumer Care

Weekend Wrap: 6 September
Animal Planet, WWF India get Rohit Sharma for rhino awareness
Animal Planet has partnered with WWF India to launch a campaign to build awareness for the one-horned rhinoceros. 
Rohit Sharma has been brought on as the face of this campaign which is titled  'Rohit4Rhinos'. The campaign will launch on 22 September which is World Rhino Day.
Pulp Strategy to handle Avon's digital
Pulp Strategy has bagged the digital mandate for leading direct-selling beauty & personal care company Avon post a multi-agency pitch. The agency will handle the brand’s presence across all digital platforms.
Santoor gets Mahesh Babu, Varun Dhawan
Santoor has appointed Mahesh Babu and Varun Dhawan for its latest campaigns. While Babu has associated with the brand previously, this is Dhawan's first association with the brand. The films featuring the duo have been conceptualised by ADK-Fortune.

Tata Mumbai Marathon gets HelpAge as institution partner
Procam International, promoters of the Tata Mumbai Marathon, have announced a partnership with HelpAge India. Helpage works for the cause and care of Silvers, as the event’s Institution Partner. As part of this association, HelpAge India will directly work towards re-energising the Senior Citizens’ Run category (4.2kms).
TheSmallBigIdea to handle 'Dream Girl's' social media mandate 
TheSmallBigIdea has won the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’. The account was won post a multi-agency pitch. 
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