Weekend Wrap: 12 June

Luxmi Group appoints Crosshairs

 

Luxmi Group, a player in the tea industry, has appointed Crosshairs Communication, as its PR communications partner. The agency will oversee the brand’s public relations which encompasses brand building, recall, media management and if the need arises crisis communication.

 

Deccan Herald gets an app

 

Printers Mysore has announced the launch of an iOS and Android App for its Bengaluru-based media title, Deccan Herald. The app brings together breaking news, analysis and opinion, across text, video and audio.

 

 

Geetanjali Bhatia Nehru joins Max Life

 

Max Life Insurance Co has announced the appointment of Geetanjali Bhatia Nehru as corporate vice president and head – corporate communications. She moves from Ingersoll Rand where she was head of corporate communications. Based in Gurugram, she will report to Aalok Bhan, director and CMO, Max Life. 

 

Media Moments to handle Pure and Sure's digital

 

Media Moments has bagged the digital mandate for Bengaluru based organic food brand – Pure and Sure. The agency will be responsible for building and reinforcing the brand’s digital presence by crafting communication strategies to brace Pure and Sure’s position in the category of organic food brands in India.

 

Valvoline partners with Sevilla FC  

 

Valvoline has partnered with Spanish football club Sevilla FC. The deal sees Valvoline's logo appear on the sleeve of the men's first team jersey. The logo was unveiled during the return of Spain's La Liga on 11 June when Sevilla played Real Betis.

 

Zero Gravity Communications wins five new accounts 

 

Zero Gravity Communications has won the mandate of five new clients. The agency will handle the digital duties of Roastea, Clear Water, Jivraj 9, Asia NEI and Ashwika Warehousing