Weekend Wrap: 1 September

Bridgestone appoints PV Sindu 

 

Bridgestone India has announced a the appointment of PV Sindhu as the company's first brand ambassador in India. The Olympic and World Badminton Championship Silver medalist has been signed on for three years. She will be included in the brand's activations around its worldwide Olympic partnership.

 

CK Birla Group ropes in Swati Bhattacharya

 

The CK Birla Group has announced the appointment of Swati Bhattacharya as group brand and communication head. Bhattacharya joins the company from General Motors India where he was VP - corporate communications. 

 

Pearl Academy appoints Foolish

 

Foolish has bagged the creative duties of Pearl Academy. Pearl Academy is a design institute with campuses in Delhi NCR, Jaipur and Mumbai. The agency has already worked on a film. 

Langoor bags Epson's digital mandate
 

Langoor has been awarded the digital media mandate for Epson.The mandate includes social media management, media planning, media buying and creative content.

 

Lux signs on Amitabh Bachchan as brand ambassador

 

Lux Industries has announced the appointment of Amitabh Bachchan as brand ambassador. Bachchan will appear in communication for its brands Venus and Cott’swool. Varun Dhawan continues to be the brand ambassador of Lux Cozi.

 

Patrika revamps Jaipur Shopping Festival

 

Patrika Group has revamped its annual shopping extravaganza- Jaipur Shopping Festival (JSF). The event’s new format will see it called the Shoppers' Republic of India (SRI). The sixth edition of the shopping festival will be held from 21 September 31 October 2017. 

 

This year SRI will be organised in Jaipur, Jodhpur, Udaipur, Kota, Bhilwara, Pali, Alwar, Bikaner, Shri Ganganagr, Indore, Bhopal, Jabalpur, Gwalior, Chhindwara, Bhillai, Delhi, Gurgoan and Noida. Over 15,000 retailers will be partnering. 

 

Red FM gets Ranjit Pathak

 

Red FM has roped in Ranjit Phatak as national programming head. Phatak joins from Viacom where he was heading the creative and strategic vision of MTV's programming.