Campaign India Team
May 31, 2018

Weekend Wrap: 1 June

In the news: Casio, Crow's Nest, Digital Latte, Hindustan Times, Indigo Consulting, Nikulsan, Phantom Ideas, Pitchfork Partners

Weekend Wrap: 1 June
Casio India gets Jacqueline Fernandez 
 
Casio India has announced the appointment of Bollywood actor Jacqueline Fernandez as its brand ambassador. Fernandez will endorse the women’s range of wrist watches – Sheen, Baby-G and Enticer.
 
Bandhan Bank assigns digital to Crow's Nest
 
Bandhan Bank has appointed Crow’s Nest for its digital marketing activities post a multi-agency pitch. Crow’s Nest will be handling the complete digital media mandate – digital planning and buying, strategy, content creation, and design across all social media platforms, along with online reputation management.
 
Digital Latte bags Happipress
 
Digital Latte has bagged the digital mandate for Happipress, an independent lifestyle and gifting brand. The mandate entails developing digital strategy, content and design, across all social and digital platforms of Happipress. 
 
HT spreads to Gurugram
 
Hindustan Times has announced the launch of HT Gurugram. The Gurugram edition of HT aims to offer readers local content including city affairs, corporate news, lifestyle and entertainment specials. The weekend read will carry HT Brunch, India’s most read lifestyle magazine.
 
Indigo Consulting is NIIT's digital partner
 
NIIT has announced the appointment of Indigo Consultin as its strategic digital partner post a multi-agency pitch. The agency's Gurugram office will handle the account.
 
Nikulsan to handle digital for Apollo
 
Apollo Hospitals Enterprise has appointed Nikulsan as its digital market agency to handle social media management (SMM), search engine optimisation (SEO), online reputation management (ORM) and paid marketing services. Nikulsan is a technology-based marketing services company that has worked offices in Delhi and Bengaluru.
 
Peps Industries appoints Phantom Ideas
 
Peps Industries, a spring mattress company, has appointed Phantom Ideas as its strategic partner. Phantom Ideas has been mandated with conceptualising and executing an integrated creative and brand strategy across the mix, including brand consulting, TV, digital, on-ground and print. 
 
Pitchfork Partners bags IIFL's mandate
 
Financial services conglomerate, IIFL Group has appointed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives. The consultancy will handle countrywide strategies across verticals for IIFL.
 
 
Source:
Campaign India

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