Campaign India Team
May 31, 2018

Weekend Wrap: 1 June

In the news: Casio, Crow's Nest, Digital Latte, Hindustan Times, Indigo Consulting, Nikulsan, Phantom Ideas, Pitchfork Partners

Weekend Wrap: 1 June
Casio India gets Jacqueline Fernandez 
 
Casio India has announced the appointment of Bollywood actor Jacqueline Fernandez as its brand ambassador. Fernandez will endorse the women’s range of wrist watches – Sheen, Baby-G and Enticer.
 
Bandhan Bank assigns digital to Crow's Nest
 
Bandhan Bank has appointed Crow’s Nest for its digital marketing activities post a multi-agency pitch. Crow’s Nest will be handling the complete digital media mandate – digital planning and buying, strategy, content creation, and design across all social media platforms, along with online reputation management.
 
Digital Latte bags Happipress
 
Digital Latte has bagged the digital mandate for Happipress, an independent lifestyle and gifting brand. The mandate entails developing digital strategy, content and design, across all social and digital platforms of Happipress. 
 
HT spreads to Gurugram
 
Hindustan Times has announced the launch of HT Gurugram. The Gurugram edition of HT aims to offer readers local content including city affairs, corporate news, lifestyle and entertainment specials. The weekend read will carry HT Brunch, India’s most read lifestyle magazine.
 
Indigo Consulting is NIIT's digital partner
 
NIIT has announced the appointment of Indigo Consultin as its strategic digital partner post a multi-agency pitch. The agency's Gurugram office will handle the account.
 
Nikulsan to handle digital for Apollo
 
Apollo Hospitals Enterprise has appointed Nikulsan as its digital market agency to handle social media management (SMM), search engine optimisation (SEO), online reputation management (ORM) and paid marketing services. Nikulsan is a technology-based marketing services company that has worked offices in Delhi and Bengaluru.
 
Peps Industries appoints Phantom Ideas
 
Peps Industries, a spring mattress company, has appointed Phantom Ideas as its strategic partner. Phantom Ideas has been mandated with conceptualising and executing an integrated creative and brand strategy across the mix, including brand consulting, TV, digital, on-ground and print. 
 
Pitchfork Partners bags IIFL's mandate
 
Financial services conglomerate, IIFL Group has appointed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives. The consultancy will handle countrywide strategies across verticals for IIFL.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Abhishek Chaswal joins McCann Delhi as ECD
Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
McCann Health terminates global CCO following employee complaint
Premium
2 days ago

McCann Health terminates global CCO following ...

Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.

Premium
Deja Vu: Thai Kham Meng and life after Cannes
Premium
3 days ago

Deja Vu: Thai Kham Meng and life after Cannes

Barely a week ago, this guest author had applauded the gender inclusive stance of Thai Kham Meng, Ogilvy's worldwide creative chief who was fired yesterday for reasons that are currently under wraps. Do Indian companies have a similar zero-tolerance policy when it comes to senior executives?