WATCH the video which supports the new trending topic started by the brand on Twitter
What is the one thing you would do to change the world? A difficult question to answer, as it turns out for these people caught on camera by Coca-Cola on their Live Positively Collective website, though they do manage to come up with a few fun and quaint ideas. If you have the time this weekend, you could be a part of the conversation. It's going on at #1thing.
WATCH the video
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
