Campaign India Team
Jul 20, 2012

Weekend Fun 1: The Dark Knight Rises

Several brands gave away invites to advance screenings. If you weren’t among recipients, catch the much-awaited Batman movie this weekend.

Weekend Fun 1: The Dark Knight Rises

Friday is here, and we’re sure everyone is busy making their plans for the weekend.  You may catch up with friends, spend time with your family, go on a short vacation or even just a drive enjoying the monsoon. But if you are a comic fan, and more specifically a Batman fan, you definitely have this day marked in your calendar. 20 July, The Dark Knight Rises. The film is billed as the conclusion of Christopher Nolan’s three-part franchise.

Watch the official trailer here:

The film distributed by Warner Bros. Pictures has been extensively promoted internationally and in India. And as is the norm now, there are some cool apps too.

On iphone and ipad is a TDKP app allows users to project a 3D Batman, Bane or Catwoman character mask on their photographs and share them via social media.

Brands aren’t far behind. Formula 1 team Lotus GP partnered with the film and carried a Batman logo on its cars, team garage, driver helmets and overalls during the British GP weekend. Contests were in place too.


Photo Courtesy: LAX

Mattel Toys, as a part of its DC Universe collection, has on offer exclusive TDKR-themed toy action figures. 

Mountain Dew in the US created some Batman moments for consumers too.

Watch the TVC here: 

It has also created an exclusive game, ‘Rule the Streets with Dew’, allowing players to discover hidden secrets and unseen footage of the movie.

Nokia is offering customers TDKR collectibles with its range of Lumia mobile phones, besides the limited edition Nokia Lumia 800 with a laser-engraved Batman symbol

Back home in India, Garnier Men tied up with the film and is giving away premiere passes and gift hampers to the winners of Facebook and Twitter contests.

Also read: Weekend Fun 2: Cadbury Bournville, Citizen Super Titanium rise with Dark Knight


Campaign India

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