“We want to build content where conversations are already being held”: Jonathan Kopp

Ketchum Sampark, the Indian affiliate of communications network Ketchum Inc, has announced the launch of its digital media business Ketchum Sampark Digital. Aimed at garnering substantial market share in the emerging digital media business, the new business will offer full-service interactive strategy, Web design, video production and multimedia development to help companies tell their stories and build engagement with their audiences on digital media (internet and mobile). 

 

Commenting on the launch, N S Rajan, managing director, Ketchum Sampark, said, “The launch of Ketchum Sampark Digital reflects the emerging significance of engaging with consumers through prolific use of digital domains. There has been a distinct shift in usage patterns wherein consumers look beyond email and casual surfing to complete engagement and internet as the media of choice for information. We are initially launching our digital business with a team of young social media experts and progressively build a bandwidth of skills and digital capabilities including a team of interactive strategists, digital designers and producers.”

 

According to Jonathan Kopp, partner and global director, Ketchum Digital, added “Globally, Ketchum Digital has created innovative digital media solutions for clients including FedEx, Kodak, ConAgra, Absolut amongst many other industry-leading companies. With the launch of Ketchum Sampark Digital India joins other Ketchum Offices and digital experts around the globe in the Ketchum Global Digital Network bringing digital social media solutions from around the world for our clients everywhere.”

 

Reasoning their digital foray, he added, “It is absolutely essential to be in the digital space. There is absolutely no agency who cannot afford to be not in this space right now. For Ketchum, it is about creating and driving content and social media help you curate content. The current incumbent digital media firms are still focused more on creating digital destinations. However, the way people are using digital media is changing rapidly, and are conversing through the social web, For brands, it is not just about building destinations anymore, that is why we want to build content in the town square where the conversations is already being held. All the data suggests that social web is PR led, and we are prepared, poised and have the technique to drive the message in this space.”