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Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.