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Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.