Noel D'souza
Jul 03, 2023

We draw inspiration from our consumers to create impactful marketing outcomes: Kartik Mahadev, Zee

The CMO of Zee Entertainment Enterprises' content SBU, Kartik Mahadev, shares the scoop on its 'soul-to-screen' approach, regional campaign focus and spotlights the emerging consumption trends

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

16 hours ago

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

18 hours ago

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

18 hours ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

19 hours ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.