Noel D'souza
Jul 03, 2023

We draw inspiration from our consumers to create impactful marketing outcomes: Kartik Mahadev, Zee

The CMO of Zee Entertainment Enterprises' content SBU, Kartik Mahadev, shares the scoop on its 'soul-to-screen' approach, regional campaign focus and spotlights the emerging consumption trends

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 days ago

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

2 days ago

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

2 days ago

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

2 days ago

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.