Wavemaker has bagged the ITC's consolidated digital mandate post a multi-agency pitch. The agency has been handling the ITC media mandate since 2017.
Kartik Sharma, CEO - South Asia, Wavemaker, said, “We are extremely thrilled and honored to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further."
