ITC has appointed Maxus to handle its media mandate post a multi-agency pitch.Madison was the incumbent agency on the business.
To serve the 'highly-diversified' portfolio, Maxus is putting together a specialised team called ‘Team ITC'. The servicing team will be based in Bengaluru and Mumbai, and the mandate is effective 1 April 2017.
Kartik Sharma, MD, Maxus, South Asia, said, "We are excited and humbled to be chosen by ITC to be their media partner. We have huge respect and admiration for ITC in the way they have built their business and brands. We are confident that through our consistent investments behind cutting edge tools and a diversified talent pool across data, digital and content we will help deliver competitive edge to ITC for their future growth”
CVL Srinivas, CEO, GroupM, South Asia, said, "We are delighted to be chosen by ITC as their media agency partner. This win comes as a huge recognition that we are on the right path as far as future proofing our business is concerned in an otherwise highly commoditised media industry. The investments we have made in talent, technology and data are helping us keep our clients ahead of the curve. We look forward to partnering ITC on its next phase of growth".