Campaign India Team
May 24, 2021

Wavemaker retains L’Oréal India’s media mandate

Account won post a multi-agency pitch

Wavemaker retains L’Oréal India’s media mandate
GroupM’s Wavemaker has retained the media responsibilities for L'Oréal India. 
 
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai office. Wavemaker has been the brand’s media AOR since 2010.
 
The agency will be responsible for the brand’s media services comprising strategy, communications planning, integrated media approach, content, creative and digital services, investment and buying for all the brands across hair, skin and make-up category.
 
Ajay Gupte, CEO – South Asia, Wavemaker said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital first & data led approach clubbed with best in class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand."               
Shekhar Banerjee, chief client officer and head – West, Wavemaker India said, “Working with L’Oréal makes you better every day and we have been creating some of the industry's first work in real time measurement, precision and audiences for them. We are delighted that they believed in the vision we have set for our partnership and trusted our ability to positively provoke them and drive new thinking."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.