Watertec unveils its first multilingual TV campaign

Watertec India, a leading name in polymer bathware and plumbing solutions, has launched its first-ever nationwide TV campaign, 'Kick Out The Ordinary'. The campaign spotlights the brand’s advanced polymer taps crafted from imported POM material and featuring proprietary Superseal Technology, ensuring 100% leak-proof performance and long-lasting durability.

Aimed at addressing common household frustrations such as leaking taps, frequent repairs, water wastage, and rising maintenance costs, the campaign positions Watertec as the smarter, more reliable choice for Indian homes. The TVC, airing in nine languages, marks a key milestone as Watertec expands its presence beyond South and East India to a national audience.

The campaign will be amplified across multiple platforms, including digital media, out-of-home advertising, retail engagement, plumber outreach, OTT, and print, creating a 360-degree marketing push. These initiatives are designed to deepen brand engagement and accelerate Watertec’s growth ambitions.

Mathew Job, Executive Chairman of Watertec, said, “This campaign is a significant step in our mission to transform the water experience in Indian homes. Consumers deserve products that go beyond the ordinary, and our taps deliver real engineering, technology, and performance, eliminating leakage and wastage for life.”

Swapnil Singasane, Head of Marketing, added, “Kick Out The Ordinary is more than a campaign—it’s a movement towards smarter, reliable water solutions. Launching our first national 360-degree campaign across nine languages is a proud moment for Watertec as we bring advanced plumbing technology to millions of homes.”

Founded in 1997 and backed by Warburg Pincus, Watertec has grown into a leading provider of plumbing and bathware solutions, with over 34,000 channel partners across 18 states. The campaign underscores the brand’s commitment to innovation and its vision of providing “The Perfect Flow” for life.