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For those who thought they'd missed the father of disruption speaking of 'Disrupting the Downturn', there is good news. Watch Jean-Marie Dru on Storyboard Special as he explains Disruption as a methodology and get useful insights into what organisations need to do differently, in order to perform during the slowdown, today at 9.30 am and tomorrow at 10.00 pm only on CNBC-TV18.
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.