Washington Apples has announced been appointed as the official fruit for two times IPL champions Chennai Super Kings.
Commenting on the association, Jennifer McIntyre, US Consul General, Chennai, said, “I am truly fascinated by the enthusiasm and energy that Cricket creates in India, and it is the perfect sport for Washington Apples to be associated with in India.”
Keith Sunderlal, representative of the Washington Apple Commission in India, added, “The growers and shippers of Washington Apples are delighted to be associated with the Chennai Super Kings. We are promoting Washington Apples as a healthy, good for you, anytime snack and we share the CSK's beliefs on health, fitness and nutrition.”
The association was conceived by Creatigies Communications.
Commenting on the innovation, Navroze D Dhondy, founder and managing director, Creatigies Communications, said, “Having brands like Washington Apples and CSK come together is a unique combination, and we believe a trendsetter. Having such strong common brand values, it was a perfect marriage, and we are sure that the players and the fans are both going to enjoy a bite of the big apple …this time Washington Apples.”
Chandrabhan, general manager, marketing ( CSK) India Cements, said, “We are glad to be associated with Washington Apple and believe that both the brands will help in delivering, the common values of healthy and active lifestyle, fitness and commitment to excellence. We are confident that this association will bring value to our brand, business and motivate our fans to lead a healthy active life.”
He added, "India is among the top five markets for the Washington Apple and sales have been growing at over 20% annually during the past five years. South is India's largest region, in terms of sales for Washington Apple and Chennai in particular being the key port of entry and distribution hub and a key market for us. Our association with the Chennai Super Kings will further raise awareness of Washington Apples with the end consumers. We are working on several joint retail promotions during the IPL 2012 and hope to see a 40% increase in sales on account of this partnership.”