Warner Bros Discovery and Viacom18 have entered a multi-year agreement, through which JioCinema has got access to stream content from HBO, Max Original and Warner Bros.
The deal commences from 1 May. The partnership includes content rights across digital and linear.
According to a release from Viacom18, it will premiere content on the same day as the USA.
Clement Schwebig, president, India, Southeast Asia, and Korea, Warner Bros. Discovery, said, “Warner Bros Discovery’s brands are incredibly popular across India, and we are pleased to partner with Viacom18 to bring our premium HBO, Max Original and Warner Bros content to local fans. This new agreement demonstrates our commitment to South Asia as we seek to entertain audiences across more platforms, and further strengthens the scale of our regional business as a whole.”
Ferzad Palia, head – SVOD and international business, Viacom18, said, "JioCinema has become the biggest platform for live sports. We are now on a mission to build the most magnetic destination for entertainment for all Indians. The strategic partnership with Warner Bros Discovery is a big milestone in our journey to offer the best of Hollywood content to our elite consumers. We believe that Warner Bros. Discovery sets the global standards for premium content and this partnership allows us to create the best and the most comprehensive destination for our users.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
8 hours ago
Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies