Media
Noel D'souza
Mar 05, 2024

FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics

The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains

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