Warc Effective 100: India moves up to second place (updated)

The WARC Effective 100, a ranking of the world's most awarded campaigns based on marketing effectiveness has been released.

 

The list sees India climb up to second spot among the top 10 world's most awarded countries for effectiveness. USA tops the list. UK, formerly at number two is down a spot to number three.

 

Mindshare's Mumbai office is placed second among the most awarded media agencies for marketing effectiveness, just .2 points below Hearts & Sciences from the USA. The agency's campaign for Lifebuoy, 'The Adaptive Data Lighthouse' is sixth among the most awarded campaigns for effectiveness.

 

Among the most awarded creative agencies for marketing effectiveness, McCann Delhi is at number four and Ogilvy Mumbai is at number six.

 

Vodafone 'Sakhi', a campaign created by Ogilvy is at number four on the list of most awarded campaigns. 

 

Rank	Campaign title	Brand	Agency	Points
1	It's a Tide Ad	Tide	Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York	75
2	Oyster Kanji Dictation	Hiroshima Tourism	I&S BBDO Tokyo / BBDO J West Hiroshima	69.1
3	Prescribed to Death	National Safety Council	Energy BBDO Chicago / PHD Chicago	65.9
4	Vodafone Sakhi	Vodafone	Ogilvy Mumbai	62.6
5	Unforgettable Bag	Tesco	Grey Kuala Lumpur	55.2
6	The Adaptive Data Lighthouse	Lifebuoy	Mindshare Mumbai	52.8
7	Project 84	CALM	adam&eveDDB London	51.1
8	Black Supermarket	Carrefour	Marcel Paris	50
9	Everyone is an Amazing Book	Amazon Prime	McCann Shanghai / MRM//McCann Shanghai	41.1
10	Faces of the City	Coca-Cola	McCann Shanghai	40.2

Rank	Agency	Location	Points
1	Hearts & Science	New York, USA	70.3
2	Mindshare	Mumbai, India	70.1
3	PHD	Chicago, USA	62.5
4	Mindshare	Istanbul, Turkey	62.3
5	OMD	New York, USA	47.7
6	Starcom	Chicago, USA	44.7
7	Starcom	Warsaw, Poland	40
8	UM	Toronto, Canada	39.7
9	Reprise	Petaling Jaya, Malaysia	39
10	Wavemaker	Warsaw, Poland	34.7

Rank	Agency	Location	Points
1	MKTG	New York, USA	57.8
2	MRM//McCann	Shanghai, China	41.1
3	Ayzenberg	Los Angeles, USA	40
4	R/GA	New York, USA	25.9
5	Arc Worldwide	Chicago, USA	25
6	Fullsix	Lisbon, Portugal	24
7	Edelman	New York, USA	23.5
8	Plan.Net	Munich, Germany	23.3
9	Digitas	Chicago, USA	21.3
10	Ogilvy & SocialLab	Brussels, Belgium	21.2

Rank	Network	Points
1	McCann Worldgroup	1188.6
2	BBDO Worldwide	886.6
3	Ogilvy	759.5
4	DDB Worldwide	531.6
5	Dentsu Aegis Network	482.3
6	IPG Mediabrands	479
7	Mindshare Worldwide	433.8
8	TBWA Worldwide	425.9
9	OMD Worldwide	410.9
10	Wunderman Thompson	380.5

Rank	Holding company	Points
1	WPP	2496.7
2	Omnicom Group	2230.4
3	Interpublic Group	1980.8
4	Publicis Groupe	1169
5	Dentsu	505.3
6	Havas Group	307.1
7	Accenture	144.2
8	MDC Partners	119.9
9	BlueFocus	38.4
10	Hakuhodo DY Group	18

Rank	Brand	Product Category	Points
1	McDonald's	Retail	174.9
2	Coca-Cola	Soft Drinks	169.9
3	IKEA	Retail	145.5
4	KFC	Retail	144.2
5	Vodafone	Telecoms & Utilities	118.6
6	Burger King	Retail	87.3
7	Tide	Household & Domestic	75
8	Xbox	Technology & Electronics	74.7
9	Hiroshima Tourism	Transport & Tourism	69.1
10	National Safety Council	Non-profit, public sector & education	65.9

Rank	Advertiser	Location	Points
1	Unilever	Netherlands/UK	325.2
2	The Coca-Cola Company	USA	241.6
3	Nestlé	Switzerland	219.4
4	Anheuser-Busch InBev	Belgium	207.9
5	Procter & Gamble	USA	191.2
6	McDonald's	USA	174.9
7	Yum! Brands	USA	165.5
8	Vodafone	UK	146.2
9	IKEA	Sweden	145.5
10	PepsiCo	USA	123.4

Rank	Country	Points
1	USA	1185.3
2	India	691
3	UK	521.8
4	China	446.4
5	United Arab Emirates	407.7
6	Argentina	371
7	Russia	361.3
8	Australia	351.1
9	Peru	298.3
10	France	289.2