Campaign India Team
Mar 17, 2020

Warc Effective 100: India moves up to second place (updated)

McCann (fourth) and Ogilvy (sixth) feature in the top 10 effective creative agencies; Mindshare second among media agencies

Warc Effective 100: India moves up to second place (updated)
The WARC Effective 100, a ranking of the world's most awarded campaigns based on marketing effectiveness has been released.
 
The list sees India climb up to second spot among the top 10 world's most awarded countries for effectiveness. USA tops the list. UK, formerly at number two is down a spot to number three.
 
Mindshare's Mumbai office is placed second among the most awarded media agencies for marketing effectiveness, just .2 points below Hearts & Sciences from the USA. The agency's campaign for Lifebuoy, 'The Adaptive Data Lighthouse' is sixth among the most awarded campaigns for effectiveness.
 
Among the most awarded creative agencies for marketing effectiveness, McCann Delhi is at number four and Ogilvy Mumbai is at number six.
 
Vodafone 'Sakhi', a campaign created by Ogilvy is at number four on the list of most awarded campaigns. 
 
Top 10 world's most awarded campaigns for effectiveness
Rank
Campaign title
Brand
Agency
Points
1
It's a Tide Ad
Tide
Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York
75
2
Oyster Kanji Dictation
Hiroshima Tourism
I&S BBDO Tokyo / BBDO J West Hiroshima
69.1
3
Prescribed to Death
National Safety Council
Energy BBDO Chicago / PHD Chicago
65.9
4
Vodafone Sakhi
Vodafone
Ogilvy Mumbai
62.6
5
Unforgettable Bag
Tesco
Grey Kuala Lumpur
55.2
6
The Adaptive Data Lighthouse
Lifebuoy
Mindshare Mumbai
52.8
7
Project 84
CALM
adam&eveDDB London
51.1
8
Black Supermarket
Carrefour
Marcel Paris
50
9
Everyone is an Amazing Book
Amazon Prime
McCann Shanghai / MRM//McCann Shanghai
41.1
10
Faces of the City
Coca-Cola
McCann Shanghai
40.2
 

 
Top 10 world's most awarded media agencies for effectiveness
Rank
Agency
Location
Points
1
Hearts & Science
New York, USA
70.3
2
Mindshare
Mumbai, India
70.1
3
PHD
Chicago, USA
62.5
4
Mindshare
Istanbul, Turkey
62.3
5
OMD
New York, USA
47.7
6
Starcom
Chicago, USA
44.7
7
Starcom
Warsaw, Poland
40
8
UM
Toronto, Canada
39.7
9
Reprise
Petaling Jaya, Malaysia
39
10
Wavemaker
Warsaw, Poland
34.7
 
Top 10 world's most awarded digital/specialist agencies for effectiveness
Rank
Agency
Location
Points
1
MKTG
New York, USA
57.8
2
MRM//McCann
Shanghai, China
41.1
3
Ayzenberg
Los Angeles, USA
40
4
R/GA
New York, USA
25.9
5
Arc Worldwide
Chicago, USA
25
6
Fullsix
Lisbon, Portugal
24
7
Edelman
New York, USA
23.5
8
Plan.Net
Munich, Germany
23.3
9
Digitas
Chicago, USA
21.3
10
Ogilvy & SocialLab
Brussels, Belgium
21.2
 
Top 10 world's most awarded networks for effectiveness
Rank
Network
Points
1
McCann Worldgroup
1188.6
2
BBDO Worldwide
886.6
3
Ogilvy
759.5
4
DDB Worldwide
531.6
5
Dentsu Aegis Network
482.3
6
IPG Mediabrands
479
7
Mindshare Worldwide
433.8
8
TBWA Worldwide
425.9
9
OMD Worldwide
410.9
10
Wunderman Thompson
380.5
 
Top 10 world's most awarded holding companies for effectiveness
Rank
Holding company
Points
1
WPP
2496.7
2
Omnicom Group
2230.4
3
Interpublic Group
1980.8
4
Publicis Groupe
1169
5
Dentsu
505.3
6
Havas Group
307.1
7
Accenture
144.2
8
MDC Partners
119.9
9
BlueFocus
38.4
10
Hakuhodo DY Group
18
 
Top 10 world's most awarded brands for effectiveness
Rank
Brand
Product Category
Points
1
McDonald's
Retail
174.9
2
Coca-Cola
Soft Drinks
169.9
3
IKEA
Retail
145.5
4
KFC
Retail
144.2
5
Vodafone
Telecoms & Utilities
118.6
6
Burger King
Retail
87.3
7
Tide
Household & Domestic
75
8
Xbox
Technology & Electronics
74.7
9
Hiroshima Tourism
Transport & Tourism
69.1
10
National Safety Council
Non-profit, public sector & education
65.9
 
Top 10 world's most awarded advertisers for effectiveness
Rank
Advertiser
Location
Points
1
Unilever
Netherlands/UK
325.2
2
The Coca-Cola Company
USA
241.6
3
Nestlé
Switzerland
219.4
4
Anheuser-Busch InBev
Belgium
207.9
5
Procter & Gamble
USA
191.2
6
McDonald's
USA
174.9
7
Yum! Brands
USA
165.5
8
Vodafone
UK
146.2
9
IKEA
Sweden
145.5
10
PepsiCo
USA
123.4
 
Top 10 world's most awarded countries for effectiveness
Rank
Country
Points
1
USA
1185.3
2
India
691
3
UK
521.8
4
China
446.4
5
United Arab Emirates
407.7
6
Argentina
371
7
Russia
361.3
8
Australia
351.1
9
Peru
298.3
10
France
289.2
 
This article was updated on 18 March at 11:00 am to include McCann Delhi's name in the list of most effective creative agencies. WARC had missed out on the agency's name in the original post as some of McCann New Delhi's work was attributed to McCann Mumbai. Post the change, McCann New Delhi features at number four. 
 
 

 

Source:
Campaign India

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