
The WARC Effective 100, a ranking of the world's most awarded campaigns based on marketing effectiveness has been released.
The list sees India climb up to second spot among the top 10 world's most awarded countries for effectiveness. USA tops the list. UK, formerly at number two is down a spot to number three.
Mindshare's Mumbai office is placed second among the most awarded media agencies for marketing effectiveness, just .2 points below Hearts & Sciences from the USA. The agency's campaign for Lifebuoy, 'The Adaptive Data Lighthouse' is sixth among the most awarded campaigns for effectiveness.
Among the most awarded creative agencies for marketing effectiveness, McCann Delhi is at number four and Ogilvy Mumbai is at number six.
Vodafone 'Sakhi', a campaign created by Ogilvy is at number four on the list of most awarded campaigns.
Top 10 world's most awarded campaigns for effectiveness
Rank
|
Campaign title
|
Brand
|
Agency
|
Points
|
1
|
It's a Tide Ad
|
Tide
|
Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York
|
75
|
2
|
Oyster Kanji Dictation
|
Hiroshima Tourism
|
I&S BBDO Tokyo / BBDO J West Hiroshima
|
69.1
|
3
|
Prescribed to Death
|
National Safety Council
|
Energy BBDO Chicago / PHD Chicago
|
65.9
|
4
|
Vodafone Sakhi
|
Vodafone
|
Ogilvy Mumbai
|
62.6
|
5
|
Unforgettable Bag
|
Tesco
|
Grey Kuala Lumpur
|
55.2
|
6
|
The Adaptive Data Lighthouse
|
Lifebuoy
|
Mindshare Mumbai
|
52.8
|
7
|
Project 84
|
CALM
|
adam&eveDDB London
|
51.1
|
8
|
Black Supermarket
|
Carrefour
|
Marcel Paris
|
50
|
9
|
Everyone is an Amazing Book
|
Amazon Prime
|
McCann Shanghai / MRM//McCann Shanghai
|
41.1
|
10
|
Faces of the City
|
Coca-Cola
|
McCann Shanghai
|
40.2
|
Top 10 world's most awarded media agencies for effectiveness
Rank
|
Agency
|
Location
|
Points
|
1
|
Hearts & Science
|
New York, USA
|
70.3
|
2
|
Mindshare
|
Mumbai, India
|
70.1
|
3
|
PHD
|
Chicago, USA
|
62.5
|
4
|
Mindshare
|
Istanbul, Turkey
|
62.3
|
5
|
OMD
|
New York, USA
|
47.7
|
6
|
Starcom
|
Chicago, USA
|
44.7
|
7
|
Starcom
|
Warsaw, Poland
|
40
|
8
|
UM
|
Toronto, Canada
|
39.7
|
9
|
Reprise
|
Petaling Jaya, Malaysia
|
39
|
10
|
Wavemaker
|
Warsaw, Poland
|
34.7
|
Top 10 world's most awarded digital/specialist agencies for effectiveness
Rank
|
Agency
|
Location
|
Points
|
1
|
MKTG
|
New York, USA
|
57.8
|
2
|
MRM//McCann
|
Shanghai, China
|
41.1
|
3
|
Ayzenberg
|
Los Angeles, USA
|
40
|
4
|
R/GA
|
New York, USA
|
25.9
|
5
|
Arc Worldwide
|
Chicago, USA
|
25
|
6
|
Fullsix
|
Lisbon, Portugal
|
24
|
7
|
Edelman
|
New York, USA
|
23.5
|
8
|
Plan.Net
|
Munich, Germany
|
23.3
|
9
|
Digitas
|
Chicago, USA
|
21.3
|
10
|
Ogilvy & SocialLab
|
Brussels, Belgium
|
21.2
|
Top 10 world's most awarded networks for effectiveness
Rank
|
Network
|
Points
|
1
|
McCann Worldgroup
|
1188.6
|
2
|
BBDO Worldwide
|
886.6
|
3
|
Ogilvy
|
759.5
|
4
|
DDB Worldwide
|
531.6
|
5
|
Dentsu Aegis Network
|
482.3
|
6
|
IPG Mediabrands
|
479
|
7
|
Mindshare Worldwide
|
433.8
|
8
|
TBWA Worldwide
|
425.9
|
9
|
OMD Worldwide
|
410.9
|
10
|
Wunderman Thompson
|
380.5
|
Top 10 world's most awarded holding companies for effectiveness
Rank
|
Holding company
|
Points
|
1
|
WPP
|
2496.7
|
2
|
Omnicom Group
|
2230.4
|
3
|
Interpublic Group
|
1980.8
|
4
|
Publicis Groupe
|
1169
|
5
|
Dentsu
|
505.3
|
6
|
Havas Group
|
307.1
|
7
|
Accenture
|
144.2
|
8
|
MDC Partners
|
119.9
|
9
|
BlueFocus
|
38.4
|
10
|
Hakuhodo DY Group
|
18
|
Top 10 world's most awarded brands for effectiveness
Rank
|
Brand
|
Product Category
|
Points
|
1
|
McDonald's
|
Retail
|
174.9
|
2
|
Coca-Cola
|
Soft Drinks
|
169.9
|
3
|
IKEA
|
Retail
|
145.5
|
4
|
KFC
|
Retail
|
144.2
|
5
|
Vodafone
|
Telecoms & Utilities
|
118.6
|
6
|
Burger King
|
Retail
|
87.3
|
7
|
Tide
|
Household & Domestic
|
75
|
8
|
Xbox
|
Technology & Electronics
|
74.7
|
9
|
Hiroshima Tourism
|
Transport & Tourism
|
69.1
|
10
|
National Safety Council
|
Non-profit, public sector & education
|
65.9
|
Top 10 world's most awarded advertisers for effectiveness
Rank
|
Advertiser
|
Location
|
Points
|
1
|
Unilever
|
Netherlands/UK
|
325.2
|
2
|
The Coca-Cola Company
|
USA
|
241.6
|
3
|
Nestlé
|
Switzerland
|
219.4
|
4
|
Anheuser-Busch InBev
|
Belgium
|
207.9
|
5
|
Procter & Gamble
|
USA
|
191.2
|
6
|
McDonald's
|
USA
|
174.9
|
7
|
Yum! Brands
|
USA
|
165.5
|
8
|
Vodafone
|
UK
|
146.2
|
9
|
IKEA
|
Sweden
|
145.5
|
10
|
PepsiCo
|
USA
|
123.4
|
Top 10 world's most awarded countries for effectiveness
Rank
|
Country
|
Points
|
1
|
USA
|
1185.3
|
2
|
India
|
691
|
3
|
UK
|
521.8
|
4
|
China
|
446.4
|
5
|
United Arab Emirates
|
407.7
|
6
|
Argentina
|
371
|
7
|
Russia
|
361.3
|
8
|
Australia
|
351.1
|
9
|
Peru
|
298.3
|
10
|
France
|
289.2
|
This article was updated on 18 March at 11:00 am to include McCann Delhi's name in the list of most effective creative agencies. WARC had missed out on the agency's name in the original post as some of McCann New Delhi's work was attributed to McCann Mumbai. Post the change, McCann New Delhi features at number four.