The shortlists for the WARC Awards for Media 2021 have been announced. The awards reward communications planning which has made a positive impact on business results.
In the 'Best Use of Data' category, Mondelez India's 'Not Just a Cadbury Ad' by Wavemaker and Ogilvy has earned a shortlist.
Essence India too has a shortlist in this category for Google Pay's 'How Google Pay outsmarted the giants'.
Wavemaker and Ogilvy combined to earn a shortlist in the 'Effective Use of Tech' category for 5 Star's 'Ok Google, eat a Cadbury 5 Star'.
MullenLowe Lintas India's 'The Wheel of Progress' entry for 'Wheel 2in1' also has a shortlist.
There were no Indian shortlists in the 'Effective Use of Partnerships' and 'Sponsorships and Channel Integration' categories.
