From the 30 shortlists announced by the organisers of the Warc Awards for Asian Strategy, India accounts for 14.
FCB India leads the shortlist count with three shortlists, one each for Uber (Bas Socho Aur Chal Pado), SOS Children's Villages (jointly entered with Kinnect for its entry 'Chatpat') and Unaids (Unbox Me).
DDB Mudra, Ogilvy, The Womb and Wavemaker have two shortlists each.
DDB Mudra's shortlists are for McDonald's 'One Bite Closer to Equality' and Stayfree's 'Bringing Men into Menstruation'.
Ogilvy has a shortlist each for 5Star's 'Nothing Coin' and Cadbury Celebrations' 'SRK-My Ad'.
The Womb's shortlists come for Rupeek's 'Have you ever been made to feel small' and Friends Adult Dry Pants' 'The Undie Army'.
Wavemaker has two shortlists for Netflix, one titled 'Matchmaker' and the other is for 'Money Heist Season 5'.
Interactive Avenues has a shortlist for Honda Cars India's 'Honda Wins India’s Regional Markets Using the Power of Mind Space'.
McCann India's 'Creating an Army of Bystanders' for L'Oréal Paris is also in contention for a win.
TBWA\ India's entry titled 'One Vision, Many Stories: How Lead Shifted the Education Conversation in India' for Lead School has also made the cut.
The winners of the Grand Prix, Gold, Silver and Bronze accolades will be announced in January 2023.
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Winners are to be announced through an on-ground event in Mumbai during April 2024