Wakefit.co rebrands itself

Wakefit.co has announced its rebranded identity. 

 

The revived identity aims to signify the company’s brand purpose of simplifying living for a better quality of life. Furthermore, it hopes to create affinity towards its home solutions range. 

 

The brand has refreshed its logo with the tagline ‘the infinity home’. 

 

The new brand identity will be visible across online and offline channels and will be reflected in its campaigns, retail stores, packaging material, the website, marketplaces, and all other collaterals. 

 

Chaitanya Ramalingegowda, director and co-founder, Wakefit.co, said, “Our new identity perfectly aligns with our core thought of enabling individuals to make the most of their homes. At Wakefit.co, we are committed to simplifying living and providing innovative home solutions. The rebranding highlights our dedication to helping individuals navigate life stage transitions and find products that balance aspirations with practicality. We firmly believe that our offerings empower customers to create spaces that truly enhance their quality of life.”

 

Prateek Malpani, head of brand, Wakefit.co, said, “The rebranding is a symbol of our commitment to making people's lives easier and simpler. The Wakefit 2.0 logo, which symbolises The Infinity Home, is a bold and modern representation of a home that evolves with the needs of the people and opens up infinite possibilities for them. By simplifying the home upgrade process and providing a diverse range of innovative products, Wakefit.co empowers individuals to unlock the full potential of their homes across various life stages. I am confident that this rebranding effort will help us reposition ourselves as an innovative and loved home solutions brand propelling our entry into people’s homes beyond the bedroom.”