Conde Nast’s luxury title Vogue India has launched their online portal www.vogue.in, as a part of their strategy towards building their print title online. In an interview to Campaign India in April, Conde Nast International’s Vice President Nicholas Coleridge, had revealed that they were bullish on building the Vogue India title online. Speaking to Campaign at the time, Coleridge had revealed that the online content would be handled by a separate editorial team located in their Delhi office.
The website appears easy to navigate and loads fairly easily. Vogue India has the usual offerings one would expect from such a title, such as fashion news, beauty news, make-up tips from experts in the field, news from the latest fashion shows along with video clips from recently held shows. There is a showcase for designers, where they are listed alphabetically along with photographs from their most recent collections. For those so inclined, the ‘people and parties’ section features photographs from all the latest parties in town. There is a section titled ‘Issue Highlights’ which allows users to get a select preview from Vogue’s latest issue, through a pop-out window that serves as a virtual magazine. The only glitch we experienced was in the ‘video’ section, where the video wasn’t loading but that may vary from browser to browser. The subscription link is present on every page.
What we found especially interesting was the ‘blog’ section, featuring bloggers ranging from a male model talking about his big break into modeling, to Vogue staffers giving readers a sneak peak into a day at a fashion week, to a female model talking about the demands of size zero in the fashion industry today. Their beauty editor Geeta Rao also blogs on the site, giving tips on the best beauty products in the market. The views given here are an interesting read, with the exception of perhaps the male model, who makes a rather simplistic case for the wonderful world of fashion modeling. It would be interesting to see how the blog section develops, given that bloggers on most sites tend to taper off after the initial excitement.