Campaign India Team
Oct 28, 2009

Vodafone launches Zoozoo merchandise

Vodafone's ZooZoos will be available as merchandise, as the telecom giant has partnered with Shoppers Stop to retail the same.The much adored characters that were mostly seen during commercial breaks during the telecast of the Indian Premiere League, were loved by audiences. The launch of its original merchandise comes at least four months after the ZooZoos were first seen on TV.

Vodafone launches Zoozoo merchandise

Vodafone's ZooZoos will be available as merchandise, as the telecom giant has partnered with Shoppers Stop to retail the same.

The much adored characters that were mostly seen during commercial breaks during the telecast of the Indian Premiere League, were loved by audiences. The launch of its original merchandise comes at least four months after the ZooZoos were first seen on TV.

At present, the various moods of the ZooZoos have been captured in T-shirts priced at Rs 299 onwards. The ZooZoo merchandise extends to kids-wear, mugs, bed furnishings. More will be introduced shortly. Further, Vodafone customers can enjoy a 10% discount on their purchases of ZooZoo merchandise.

Kumar Ramanathan - chief marketing officer, Vodafone Essar said, "What started as an innovative advertisement campaign has become so popular that we are compelled to bring Zoozoos out of the TV screens right into the homes of our customers through this initiative. We hope Shoppers Stop and Vodafone’s esteemed customers will enjoy the opportunity to own authentic Zoozoo merchandise."

Vinay Bhatia, customer care associate and VP- marketing and loyalty, Shopper’s Stop said, "We identified a significant opportunity in character-based merchandising and have therefore introduced an impressive line of ZooZoo merchandise in association with Vodafone. This exclusive arrangement between the two majors of their respective fields marks a strategic alliance aimed at augmenting the Zoozoo frenzy."

 

 

 

 

Source:
Campaign India

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