Preeti Hoon
Jun 19, 2024

VML India ropes in Abhinav Kaushik in national business role

Kaushik has moved on from FCB India where he served as president for two years.

VML India ropes in Abhinav Kaushik in national business role

Abhinav Kaushik, who had just quit as FCB India president, has made a new career move. According to sources, he has joined VML in a national business leadership role.

Sources close to the development have shared with Campaign India that Kaushik has already assumed the new role at the agency.

The seasoned advertising leader previously held the position of president at FCB India for two years.

His overall career experience includes a role as executive vice president at Taproot Dentsu India before joining FCB India in 2022. Prior to this, he held positions at JWT India, M&C Saatchi London, and Contract Advertising. He has worked across various domains, including education, FMCG, fashion, retail, and news media with 24 years experience in the advertising industry.

Earlier, Campaign had reported on the multiple senior-level resignations at FCB India. Kaushik, along with John Thangaraj and Arijit Sengupta, had quit the agency from the roles of president, group chief strategy officer and executive creative director, respectively. Last week, Campaign India broke the news that Thangaraj had joined Havas India.

More as the story develops. 

Source:
Campaign India

Related Articles

Just Published

35 minutes ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

1 hour ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.

3 days ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

3 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.