Vizeum India has been appointed the media AoR for Prism TV Private Limited, to handle the five ETV regional channels - one each in Marathi, Bangla, Kannada, Gujarati and Oriya.
ETV Network is gearing up for a refreshed strategy and Vizeum been appointed to play a role in the next phase of growth for the network.
An official spokesperson from Prism TV said, “We are delighted to partner with Vizeum in our attempt to redefine the next phase for ETV channels. Building a brand around the network can present a lot of interesting challenges and we look forward to work with team Vizeum in getting people hooked to our regional channels”
Commenting on the win, S Yesudas, managing director – Indian Subcontinent, Vizeum, said, “All I would say with pride is, our dream of attracting clients and talent to Vizeum automatically in our fourth year of operation, rather than us having to go out, is becoming a reality. I take this opportunity to welcome ETV Network into the Vizeum family. We are thankful to the client management for considering us worthy.”