Vizeum from the Aegis Media Group has announced their appointment as the media AOR for medical vacuum solutions company Medela AG. The company manufactures its key products in Switzerland and the USA, and is in the process of establishing its base in India.
Confirming the decision to appoint the agency, Amit Raj Gogia, country manager-India, Medela AG said, "The team’s knowledge about the media environment and the ability and passion exhibited by them made us choose Vizeum as our media partners. We are optimistic that Vizeum will be able to add value to our communication investment resources."
Commenting on the win, S Yesudas, managing director – Indian Subcontinent, Vizeum added, "We are extremely delighted at the opportunity to serve and build this global brand from a very early stage of its life in this country. I thank the client management for placing their faith on us. This will be handled out of our Delhi office under the leadership of Harit Pant.”
Medela was founded in 1961 in Switzerland, manufacturing technologically advanced products targeted at breast feeding mothers and various other Medical Vacuum Solutions.