Aegis Media’s Vizeum has been appointed media agency for the Luxor writing instruments portfolio. The size of the account is pegged at Rs 15 crore.
This is Vizeum's first business win after the agency was set up three months back. This account will be handled out of Vizeum’s Delhi office, under the leadership of Harit Pant, GM - North, Vizeum India.
S Yesudas, managing director, Indian sub-continent, Vizeum (pictured) said, "We are delighted with the opportunity to handle this reputed brand portfolio. We approached Luxor with a compelling value proposition and I thank the client management for placing their faith in us. I am aware of our responsibility to consistently produce strong solutions to the marketing communication issues of the client and we are committed to see them grow, as we grow with them. At Vizeum, each of us are committed to building brands that believe in a changed thinking - from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability."
Commenting on the win, Ashish Bhasin, chairman - India and CEO, South East Asia, Aegis Media said, "This is an important win for Vizeum India and I am very impressed with the way Yesu (S Yesudas) is driving the company, having been the person to get Vizeum on its feet, from scratch, in a very short time. We now have three fully functional offices in Mumbai, Delhi and Chennai with systems, tools, processes and a handpicked team in place and ready for growth."