Vivek Sharma has joined Pidilite Industries as chief marketing officer. He replaces Anil Jayaraj, who will be moving into another position within the company. Jayaraj's new role is to be announced shortly.
Sources within the organisation have confirmed the development.
Sharma's last assignment was at Philips India where was head - marketing and government affairs and VP, India subcontinent.
In a career spanning 25 years, he has also worked with Cadbury, Ogilvy & Mather, RMG David Communications and MIRC Electronics.
(To be updated)