Fixcraft has announced the appointment of Vivek Sharma as marketing advisor.
The appointment has been made ahead of the car repair service's pan-India expansion. Sharma was CMO at Pidilite.
Vivek Sharma, founder and CEO, Fixcraft, said, “We at Fixcraft are building a reliable brand which is accountable for the service delivery to consumers by owning the end-to-end execution of repair in company owned service centers. With Vivek joining hands with us as a marketing advisor, we are sure that we will be able to take this promise to all consumers pan India in a very effective manner and our brand position will help us service more and more consumers who are looking for a trustworthy service provider."
Vivek Sharma, marketing advisor, Fixcraft, said, “Fixcraft is looking at a huge untapped opportunity for quality and reliable car repair and service that exists between authorised workshops and neighbourhood garages. I see here a vacant space to build a trusted brand that takes full accountability for its service and creates consumer delight. The journey in building the business and brand Fixcraft with the young team is surely going to be exciting."
He has also worked with Philips India, Cadbury, Ogilvy and Onida.