The 120 Media Collective has announced the appointments of Vishal Nongbet, SVP and business head of its recently launched brand, Sooperfly and Shilpa Ambre as chief financial officer of the company.
Both Ambre and Nongbet will be based in Mumbai and will report to Roopak Saluja, founder and CEO, The 120 Media Collective.
With over 15 years of experience in the media industry, Nongbet joins Sooperfly after heading the India business for InMobi. Prior to this Ambre was at Komli Media.
Roopak Saluja, founder and chief executive officer, The 120 Media Collective, said, “The company has undergone a metamorphosis of sorts over the past three years, from being a combined entity of a production company and a social media agency to one that is pushing the boundaries and blurring the lines between communications, entertainment and technology. As we embark on an ambitious growth plan over the next 36 months, bolstering our leadership team with top talent is essential. Keeping the company adequately funded and observing the highest standards of compliance and governance will be key and having someone of Shilpa’s experience and capability overseeing things is of paramount importance.”
He added, “Our goal with Sooperfly is clearly to capitalise on all that we’ve built up over the past eight plus years- chief among which are our ability to create compelling content and our credibility with brands- to give ourselves a competitive advantage in the digital video space. Only someone of Vishal’s breadth and depth of media experience, which arms him with a profound understanding of mobile and content monetization, can make a success of this.”
Nongbet said, “While the last two decades have been all about the democratisation of content, there has never been a better time than now for advertisers to engage their audiences via owned rather than paid or earned media. Sooperfly will be looking at harnessing the immense talent in the space, building content brands direct to audiences, and finding that sweet spot between content creators and advertisers.”
Ambre said, “I am very excited to join the strong and accomplished team at The 120 Media Collective and I’m looking forward to leveraging my experience to support the rapidly growing business operations of the Company and its stakeholders.”