The 120 Media Collective (120 MC), parent company of digital agency Jack In The Box Worldwide, Sniper and Sooperfly, has announced the appointment of Sandeep Naug as the vice president, business development.
Naug's mandate is to drive revenue and integrated new business including branded content across verticals, informed an official statement. He will report to Roopak Saluja, founder and CEO, The 120 Media Collective, and work from its Mumbai and Delhi offices.
He was most recently with Culture Machine as lead -- revenue for North and Apac. Naug has over eight years in content solutions, and has worked with CNBC TV18, Bloomberg UTV and Disney in past assignments.
Saluja said, “Entering our ninth year of existence, we're not just creating content and communications but are now engaging with specific audiences in a strategic manner. Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep's broad and deep experience in branded content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company."
“The 120 Media Collective (120 MC) has a very deep understanding of consumer nativeness of new media and it has been proved multiple times be it Kolaveri di or BeBEAUTIFUL. Creating content that the consumer can appreciate and engage with is imperative and 120MC has the capability to create, execute and distribute such content-led communication for brands across mediums with digital at its core. I am glad to be a part of this team, learn more and do more,” said Naug.