Madison Media has elevated its chief digital officer Vishal Chinchankar as CEO of Madison Digital and Madison Media Ultra.
Chinchankar has been given the added responsibility to drive a integrated mandates under Madison Media Ultra, which handles brands like Marico and Atomberg. He will continue to be a part of the agency’s Exco.
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “Vishal has been an exceptional leader. His clarity of vision and relentless passion has put Madison Digital right on top over these past 3+ years. In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution, it is only fitting that in addition to leading the agency’s overall digital agenda, he also runs the whole media business of Madison Ultra. I wish Vishal all the best, in building a world class practice for Madison.”
Chinchankar said, "I am absolutely excited with this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is, while keeping clients and the Madison values at the core of our work."