Virtue Worldwide appoints Sumbul Khan as business lead for India market

Virtue Worldwide, the creative agency by Vice Media Group, has appointed Sumbul Khan as business lead for the India market. 

Khan has an extensive career spanning over 19 years, bringing experience and expertise to Virtue Worldwide—having crafted innovative advertising communication solutions for a diverse range of clients, from global giants to startups. Khan’s strategic acumen and passion for building brands align with Virtue’s mission to discover authentic voices at the heart of culture.

Before joining Virtue Worldwide, Khan held key roles at renowned agencies like JWT, McCann, Leo Burnett, Mindshare, Wunderman International, and Lowe Lintas. Her extensive background encompasses mainline and digital advertising, branding, media planning and execution across various sectors, including travel and tourism, retail, mobile, technology, telco, CPG, and quick commerce.

Lesley John, managing director of Virtue APAC, shared her thoughts on Khan's appointment, stating, “Our team in India has tremendous talent, ambition, and drive to make work that lives and breathes culture whilst driving business results for our clients. In Sumbul, we’ve found a leader who will support the team in continuing to foster thriving client relationships while driving growth for the agency. All of this, with what I am starting to see as her signature leadership style—always laser-focused on effective outcomes, unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue building our culture and business in India.”

Khan added, “I am super excited to take on this role at Virtue. The agency is its people, and that is what sets Virtue apart from other agencies. We don’t have unidimensional people here—we have storytellers, sports enthusiasts, theatre artists, poets, and cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging, and meaningful ways.”

Virtue Worldwide has collaborated with leading brands such as Diageo, Poppi, Delta, Vanguard, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Converse, producing award-winning campaigns globally. These include Backup Ukraine,  Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings' adDRESS the Future.