Virtue Asia and Goldfinch International form V47 Entertainment

Virtue Asia has launched V47 Entertainment, a branded entertainment studio created in partnership with Goldfinch International, the financing, production and creative-ecosystem arm of the UK-based Goldfinch Group. The venture aims to develop next-generation storytelling, scale regional IP and connect brands to fast-growing audiences across Asia, MENA and the Global South.

Positioned at the intersection of culture, creativity and capital, the new entity will enable brands to shift from traditional campaigns to entertainment-led IP, including films, series, microdramas, anthology formats, digital universes and creator-driven storytelling designed for multi-market reach. Lesley John, CEO of Virtue Asia, said audiences increasingly expect brands to contribute to culture rather than interrupt it. She added that as AI automates functional layers of marketing, entertainment becomes the next frontier for relevance.

The model combines Virtue Asia’s cultural foresight, creative leadership and brand strategy capabilities with Goldfinch’s financing structures, production resources and global networks. This unified platform is intended to help brands build long-term cultural capital by investing in entertainment IP that delivers sustained value rather than short-term media exposure.

V47 will operate across Asia, MENA and the Global South, regions that John described as emerging cultural powerhouses. She said these markets now influence global culture at an accelerating pace, offering brands a chance to build cultural capital where momentum is strongest.

Phil McKenzie, COO and co-founder of Goldfinch, said V47 blends culture, capital and creativity by aligning marketing, storytelling and distribution from the outset. Justin Deimen, founding partner, Goldfinch International, noted that new partnership models and shifting cultural centres will drive the next phase of global entertainment. David Webster, chairman of V47 Entertainment, said the venture allows brands to act as creative partners in developing entertainment IP rather than appear as sponsors.

V47’s development model spans music, gaming, film and TV, live events and creator economies, covering brand integrations, entertainment-led campaigns and original IP. Its first slate, to be announced in Q1 2026, includes two unscripted docu-series, a live event series, a microdrama, an original competition format and an animation series. V47 also plans to build a branded entertainment fund and content accelerator to convert brand investment into scalable cultural properties that can travel across markets.