Campaign India Team
May 21, 2024

Vinita Bhatia appointed editor of Campaign India

Bhatia will lead the publication's daily coverage and manage its team of journalists in the market.

Vinita Bhatia appointed editor of Campaign India

Vinita Bhatia has been appointed editor of Campaign India, the country's leading source of brand experience, marketing communications, media and technology news, and analysis.

Based in Mumbai, Bhatia will lead the publication's editorial direction and daily coverage, reporting to Rahat Kapur, editor of Campaign Asia-Pacific.

Bhatia has more than two decades of experience in journalism, public relations, and corporate communications. Most recently, she was editor for startups at Outlook Business, a role she grew into after joining the company as editor for corporate and special projects. 

Bhatia’s journalism career began with Oil Asia Journal as a correspondent. She spent a decade at CyberMedia India, starting as sub-editor of DQ Channels in 1999, and later rising to executive editor. She has also held senior editorial roles at Network18’s Moneycontrol, Times Group Books, Economic Times’ ET Edge, FourPlus Media, CXO WorldwideNewsCollective, ITP Media's Hotelier India, and Digital Studio magazines

"I am thrilled to embark on this journey with Campaign India, where every story has the potential to spark change and shape the future of marketing and advertising in one of the world's most dynamic markets," Bhatia said of her appointment. "I'm eager to collaborate with the team—Indian and global—and leverage our platform to amplify voices, champion innovation, and drive the industry forward, ensuring Campaign India continues to be the heartbeat of the marketing community."

"We are very excited to have Vinita join us as editor for Campaign India. Her extensive experience as a seasoned journalist and passion for storytelling will be invaluable to the brand, delivering more compelling, relevant, and interesting content across all platforms," added Kapur. "We also look forward to introducing new formats to provide greater data-led and industry-specific insights to our audiences in the near future."

Source:
Campaign India

Related Articles

Just Published

21 minutes ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

24 minutes ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

1 hour ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

2 hours ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.