Campaign India turns 15 in September, and we are celebrating this milestone with a website refresh and a change in content strategy.
Existing users will be asked to verify their details as we migrate to a Haymarket account that supports our new experience.
Along with the industry news, the ad campaigns and the features we currently cover, we are going to be focusing more on in-depth, evaluative and data-led content. We’ve started implementing this recently, in the form of sounding boards, critical research, in-depth features, or analytical interviews with important industry players.
This means you’ll notice a greater focus on quality over quantity, with strategies and insights you can apply professionally that you won’t find elsewhere.
As Campaign’s global network grows, we’re also taking steps to make more news, best practices and proprietary data from around the world available to our audience here in India.
As part of our unparalleled global network, Campaign India will join Asia-Pacific, UK, US and editions in other markets by introducing a gated approach to value-added content that’s well worth paying for.
What are the changes?
You can continue to access one article every 30 days without registering. After this, all users can register to receive two more free articles each month. But to take advantage of unlimited stories, reports, videos, podcasts and more, including our thousands of archived articles, Campaign users will be asked to subscribe to a Campaign membership to support our high-quality journalism. More details on memberships will be forthcoming.
The changes will be effective 1 September 2023.
At Campaign, we love what we do, reporting with a constructively critical eye to improve marketing communications. Thanks for your continued support over the last 15 years, and for all the great years ahead.