Vikram Malhotra has joined Balaji Motion Pictures as COO. Malhotra, who quit as marketing head of Kingfisher Airlines (UB group) in August this year, will head the motion pictures division for the company.Though there is no official confirmation of the news yet, Campaign India has reliably learnt that Malhotra has officially started work as of today.Updates to follow.
Vikram Malhotra has joined Balaji Motion Pictures as COO. Malhotra, who quit as marketing head of Kingfisher Airlines (UB group) in August this year, will head the motion pictures division for the company.
Though there is no official confirmation of the news yet, Campaign India has reliably learnt that Malhotra has officially started work as of today.
Updates to follow.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
.png&h=268&w=401&q=100&v=20250320&c=1)
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
Hub launches with four 'Super Agents'.
