Laqshya Media Group has announced the appointment of Vikram Hemdev as COO – Laqshya Hyderabad Airport Media, the joint venture between Laqshya Media and GMR group.
Hemdev’s last assignment was with Times OOH as the business head – traditional out of home and trading. He replaces Shashi Sinha who is moving on after a 12-year stint with the organisation.
Hemdev said, “I am very happy to be a part of Laqshya, especially at a time when the OOH industry is going through a reset. The next few months are the most challenging and all our collective experiences are going to get thoroughly tested. I am looking forward to add value, rebuild the airport advertising business, move it in a positive direction and hopefully set new benchmarks.”
Atul Shrivastava, CEO, Laqshya Media Group, said, “Laqshya Media Group is very happy to welcome Vikram Hemdev as the COO of LHAMPL. Post lockdown the demand for travel is seeing a steady increase and air-travel is seen as one of the safest modes of transport. The dwell time at airports has increased significantly & consumers are more alert than ever. A lot of brands have already positioned themselves at Hyderabad Airport keeping the new normal in mind and it is only poised to increase further, very soon. At this juncture we are delighted to have on board Vikram’s expertise and fresh ideas. I am sure he will take LHAMPL to greater heights. We wish him every success.”
In a career spanning 18 years he has also worked with Mercedes-Benz, McCann, Ogilvy, Indian Express and Mphasis.