Campaign India Team
Feb 03, 2014

Vikram Gaikwad and Vistasp Hodiwala announce ‘Underdog Communications’

Gaikwad was with Creativeland Asia, while Hodiwala was with JWT

Vikram Gaikwad and Vistasp Hodiwala announce ‘Underdog Communications’

Vikram Gaikwad, formerly partner and ECD, Creativeland Asia, and Vistasp Hodiwala, VP and senior creative director, JWT Mumbai, have joined hands to launch their own creative agency in Mumbai, christened Underdog Communications.

Prior to this, the duo have never worked in the same agency. In a prepared statement, they termed the union ‘an interesting experiment from a leap of trust and confidence.’ 

“We embrace the fact that ideas by nature don’t toe a straight line. Generally, they like to meander, get passed on, go back and forth, ricochet off someone sideways and do the inelegant waltz in our heads. The fledging agency envisions a fearless exchange of ideas, intelligence, infectiousness and expertise and is therefore a joyous shout to like-minded partners and clients to grow their brands in the spirit of togetherness,” the statement added.

Speaking with Campaign India, Gaikwad said, “At the moment we’re just the two of us at the agency and are in the process of hiring people and speaking to clients.”

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

7 hours ago

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

8 hours ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

9 hours ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.