Campaign India Team
May 15, 2009

Vijender Singh to endorse Pepsi

Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”Singh’s endorsements are handled by Infinity Optimal Solutions.

Vijender Singh to endorse Pepsi

Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.

Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”

Singh’s endorsements are handled by Infinity Optimal Solutions.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

9 hours ago

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

9 hours ago

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

9 hours ago

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.