Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”Singh’s endorsements are handled by Infinity Optimal Solutions.
Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.
Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”
Singh’s endorsements are handled by Infinity Optimal Solutions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The brand’s PR team is stressing transparency about its safety features
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the film conceptualised by Ogilvy here
Watch the film conceptualised by DDB Mudra
Watch the film conceptualised by Wunderman Thompson
