Advertising
Campaign India Team
May 15, 2009

Vijender Singh to endorse Pepsi

Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”Singh’s endorsements are handled by Infinity Optimal Solutions.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Apollo Tyres replaces Dream11 as Team India jersey sponsor

6 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

10 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Related Articles

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
Advertising
Mar 27, 2025
Vinita Bhatia

Pepsi moments don’t wait—and neither do we: Cathy ...

Pepsi gets actor Yash as brand ambassador
Advertising
Jan 24, 2023
Campaign India Team

Pepsi gets actor Yash as brand ambassador

You just need to see how good an actor you are, to make advertising a part of your professional life: Suresh Raina
Advertising
Oct 28, 2022
Campaign India Team

You just need to see how good an actor you are, to ...

Pepsi unveils new logo and identity; colours 120 markets in electric blue
Advertising
Mar 04, 2024
Nikita Mishra

Pepsi unveils new logo and identity; colours 120 ...

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
1 day ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
1 day ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
1 day ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
1 day ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.