
Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.
Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”
Singh’s endorsements are handled by Infinity Optimal Solutions.