Viacom18 is set to launch its subscription-based, ad free streaming offering called Voot Select.
To soon go live on Voot, the premium service, Voot Select will be led by Ferzad Palia, head – youth, music and English. Voot Select will be in addition to his existing responsibilities.
Sudhanshu Vats, group CEO and MD, Viacom18, said, “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.”
Gourav Rakshit, COO, Viacom18 Digital Ventures, said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select once live will see many untapped genres being made available for our users to experience and enjoy.”