Viacom18 has announced a management restructuring.
Manisha Sharma, who was in charge of Colors, has been elevated as chief content officer - hindi mass entertainment. She will be heading both Colors and Rishtey.
Nina Jaipuria's mandate has been expanded to hindi and kids TV network. She was in charge of the kids cluster prior.
Raj Nayak, chief operating officer, Viacom18, will be heading the entire network's revenue.
Ajit Andhare has got the expanded role of COO, Viacom18 Studios. His mandate is to steer Viacom18 Motion Pictures’ foray into national and regional cinema and digital content production.
All the above will report into Sudhanshu Vats, group CEO and MD, Viacom18.
Vats said, “The first decade of Viacom18 marked the hyper-growth phase for us with ~50X growth in topline. In order to make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organizational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organisation.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
9 hours ago
Watch the film conceptualised by Ogilvy here