Campaign India Team
Sep 11, 2018

Viacom18 expands Raj Nayak, Ajit Andhare, Manisha Sharma and Nina Jaipuria's roles

They will report to Sudhanshu Vats

Viacom18 expands Raj Nayak, Ajit Andhare, Manisha Sharma and Nina Jaipuria's roles
Viacom18 has announced a management restructuring. 
 
Manisha Sharma, who was in charge of Colors, has been elevated as chief content officer - hindi mass entertainment. She will be heading both Colors and Rishtey. 
 
Nina Jaipuria's mandate has been expanded to hindi and kids TV network. She was in charge of the kids cluster prior. 
 
Raj Nayak, chief operating officer, Viacom18, will be heading the entire network's revenue. 
 
Ajit Andhare has got the expanded role of COO, Viacom18 Studios. His mandate is to steer Viacom18 Motion Pictures’ foray into national and regional cinema and digital content production.
 
All the above will report into Sudhanshu Vats, group CEO and MD, Viacom18.
 
Vats said, “The first decade of Viacom18 marked the hyper-growth phase for us with ~50X growth in topline. In order to make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organizational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues  and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organisation.” 
 
 
Source:
Campaign India

Related Articles

Just Published

22 minutes ago

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

1 hour ago

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins the Groupe after seven years at BookMyShow.

20 hours ago

Attention, not viewability, drives impact: ...

As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.

21 hours ago

YouTube's Big India Push: AI Tools Meet Education ...

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.