Viacom18 has announced the launch of its flagship channel, Aapka Colors, in Canada. The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario, and on the recently-launched Bell Fibe TV in Toronto and Montreal. The launch is effective immediately.
Dr Shan Chandrasekar, president and chief executive officer, ATN, said, “We are delighted to have Viacom18 Media Pvt. Ltd as a programming partner, and to share this outstanding channel AAPKA COLORS, with its compelling content across Canada.”
Gaurav Gandhi, head - distribution and international business – Viacom18 & chief operating officer, Sun18, said, "We are delighted with the launch of Aapka Colors in Canada on the 2 leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering. With this launch in Canada, Colors is now available in close to 50 countries globally. We look forward to working with our partners ATN to launch the channel on the other Canadian platforms as well and are confident that this partnership will help Aapka Colors reach the same iconic level as it has in the Indian market."
Aapka Colors is also available in the US, the UK, Australia, New Zealand and Middle-East.